Have you ever heard someone describing a good wine and started picturing a desirable and sensual woman? Her “robe”, her colour, her smell…

The Saint & Sinner entrepreneneurs decided to use these similarities and created the Calling Card range of wine with the help of Boldinc designers to capture the essence of femininity in their bottles…

The calling cards are these flyers plastered on lamp posts or telephone booths with a girl’s phone number so you can call her and receive her services. Haven’t you ever imagined who was behind it? If she was blond, small or curvy, provocative or discreet…

Five special wines were chosen for the Calling Card Range: Syrah, Pinot Gris, Cabernet Sauvignon, Pinot Noir and a Sauvignon Blanc. Each wine has a label that depicts unique and dazzling female personalities according to the tasting notes of the wine inside. The phonenumber on the label is real and the consumer may call it to get information or pictures…

I thought the approach was really sexy and the design elegantly expresses women’s different personalities in a burlesque way.

Because every woman is unique.

(Via the dieline)